Home

Advertisement

richard vanderhurst

Google and SEO for small businesses


 

 

 

Most businesses have a website but it doesn’t really bring in much traffic. Richard Vanderhurst understands that business owners are facing some tough marketing decisions in the upcomming year, especially in current economy and increasing the traffic to the business is the number one challenge to many of them.

 

 

The answer is to properly market the business in the one growing area in todays economy, the Internet. It is expanding fast and Google is right there with it. Google is one of many search engines used by people, and now Yahoo and Microsoft are barely hanging on in the competiting fight. Also, Google’s creation of Android and the G1 cell phone allows people to search the Internet straight from their phones.

 



 

 

Richard Vanderhurst teaches that creating a good Internet profile for any business is more important now than ever before. Moreover, it is important to make sure that people find your business during their Internet search and that your website is not burried somewhere deep within the pages.

 

 

The higher you are placed on Google, the bigger chance your business has in being noticed by potential clients and your site will get more traffic, this potentialy translates to a higher profit for your company. Big multimilion dollar companies already collect the fruit of their business‘ web profile through SEO so there is no reason why smaller businesses can’t as well.

 

 

Truth being told, good SEO can get very expensive and not every one can afford to hire the best people, but it is a growing business just like the Internet, so you can rest assured that when you are ready, there is should be a qualified SEO engineer available to help your business grow for a fairly reasonable price.

 

 

 

 

 

 

For all these reasons, Search Engine Optimization (SEO) has prooven to be very helpful to big business to solve all these Internet challenges and today it is here to help you too. There are many steps to take in order to do it right, which can only a professional do, but if done right, pretty soon your worries will not be how to get more traffic to your business but what to do with it once you get arrives. Your business cannot afford not to invest in its growth, so don’t waste more time, let a good SEO engineer help you get your website and your business Internet experience started right away.

http://richardvanderhurst.biz

 

 

 

Richard Vanderhurst Promotes Google for 2009

  • Jan. 23rd, 2009 at 12:55 AM
richard vanderhurst

Google 
The Industry Leader

 

Do you want to get accurate, detailed information and fast just by using your fingertips? Use Google as your preferred search engine. You can set Google as your home page, or as a small toolbar on your desktop. You can even google while you’re away using a mobile device. It’s great for searching just about anything, images, patents, blogs, products, finance information, and much more. You can also use Google maps to locate the street-view of almost any location in the United States. The posibilities are endless, with Google you can do almost anything.

 

 

 

 

Richard Vanderhurst tells us that Google is fast, accurate and loaded with an immense amount of information. It indexes billions of web pages and takes only seconds to display them. Say hello to the fastest-growing search engine in the world.

 

 

 

  http://richardvanderhurst.mobi
 

A decade ago this multi-billion dollar company was just an idea of two twenty-something year-old students of the Standford University. After developing their idea from a garage, who could have guessed that within a decade their search engine corporation will become the top dog of all search engines, known world wide? People today are already talking about search engine monopoly and this is just the beginning. Google is just getting started.

 

 

Just within the past year Google took the wind from the Apple‘s anticipated celebrity moment of their brand new iPhone by launching the Android G1 mobile Smart-phone. This was very a well marketed and calculated movement for Google and the timing was perfect. Even more, the Android is an open source platform for a mobile phone to which anyone can create virtually any application they desire. This means that the code is not restricted, hidden or kept secret in any shape or form. Anyone who understands code can download it and build on top of it. This is briliant! 

 

 

 

Richard Vanderhurst shows us what’s next for Google. The buzz for 2009 is that Google is planning to expand the Android platform on to notebooks, which could greately cut into market share of Microsoft. Of course, at the moment this is just the buzz in town, so we will have to simply wait and see. And after that, Google desktops, perhaps? The posiblities are endless.  Since Google’s engineers are a group of brilliant geeks who come up with ground-breaking ideas every day, I am sure what ever it might be, it will be exciting.

 

 

 

 Each day is a new day for another brilliant Google idea.

 

 

 

It also seems that Google is not nearly as effected by the economic slowdown as are many other companies. People and corporations are filling bankruptcies like never before, but Google continues to grow. Their employes have even received bonuses last year in form of G1 mobile phones. Mind you, one such phone retails for about $400.

 

 

 

This confirms that Google is here to stay for a long time. As such, it is growing in popularity all over the world. Many people use Google‘s search engine instead of other Encyclopedias to research all kind of information. The whole world is waiting to be discovered. So, use Google and expand your horizons beyond the wildest dreams of your imagination.

 

 

 

 

 

richard vanderhurst

The Internet is the best example of sustained investment and commitment to research and development of the information infrastructure. It began in 1972 with the first demonstrations of ARPANET and several other connected mainframe computers. It revolutionized the computer and the communications world. With the invention of the telegraph, telephone and the radio, the computer set the stage for the technology we use today, the Internet.

 

It all started with a number of packet-switched networking solutions that were developed in the 1960s and 1970s, this included the ARPANET. The inter-network formed into the idea of a global inter-network that would one day be called 'The Internet".

 

It began to spread quickly across the advanced telecommunication networks of the United States and then it slowly began to penetrate the rest of the world as it became the international standard and global network.

 

The Internet is a world-wide broadcasting mechanism for information dissemination and a medium for collaboration and interaction between individuals and their computers. After the introduction of privately run Internet Service Providers in the early 1980s and 1990s, the Internet has had a dramatic impact on culture and commerce. This technological achievement brought us the ability to communicate almost instantaneously through what we refer to day as the "e-mail". The creations of these new innovations also lead to the inflation and collapse of the Dot-com bubble, and a major market collapse. Even through the aches and pains it suffered, the Internet continues to grow.

 

The Internet Timeline

 
1994 
 
  • Shopping malls and banks arrive on the Internet. You could now order pizza from Pizza Hut in the USA.
 
1995
 
  • Traditional online dial-up systems Compuserve, America Online and Prodigy began to provide Internet access.
  • Netscape becomes the browser of choice.

 

 1996

 

  • 19.5 Million Hosts, 1 Million WWW sites, 71,618 Newsgroups.

 

2009

 

  • Google will not disclose exactly how many pages it indexes, but it is apparently over 8 billion
richard vanderhurst

Simply put, it is improving the volume and quality of traffic directed to a website from a search engine, in other words, creating web pages that conform to specifications of different search engines. These are not tricks, but optimizing web pages according to a set of rules set by the search engines.
 
During the optimization process, you are making your site “search engine friendly” so that the search engines are more likely to rank your site higher in the search results. With millions of websites competing to be indexed by search engines, it's necessary to make it as easy as possible for them to find your site.
 

Many people assume that there is a human aspect involved to search engine rankings. They think that people are assigned to review websites, then ranks the pages accordingly. Not true, search engines are entirely automated.

 

Imagine, Google indexes over 4 billion web pages and therefore it would be impossible to employ enough people to categorize them. Search engines have very sophisticated, fully automated computer programs called “search engine spiders” that examine each website to determine which search terms they should appear in. The optimization process involves the entire website from design to the marketing strategy, the copy, the structure and finally the popularity.

 

A few steps for effectively optimizing a website:

  • Writing pages for only a single search term; 
  • Keyword placement - Strategic placement of keywords that drive traffic to your website;
  • Keyword Density - The total number of keywords in relation to the total amount of words on a page;
  • Meta Tags 1) Meta-Keyword, or informing the search engines about the page content, 2) Meta-Description, or what the search interprets as the description of the page content and how it may be used by the search engine to identify the page in a search hit.

 

In addition to SEO, there

 
is Search Engine Marketing (SEM), which refers to the marketing of the website to generate traffic to the site. This is also referred to as the "off-page factors".  This would include submitting to directories, linking to and getting links from other websites - preferably websites in the same industry, blogging, and writing articles. Some examples include:

 

  • Directories are a list reviewed by people and indexed by category.  These create good links to your site;
  • Link Exchanges - Links with other websites preferably in the same industry or content relation;
  • Blogging - Another place where you can get your message out about what you do; and finally,
  • Articles - Writing short articles for publication in forums and e-zines, or electronic online magazines.

Richard Vanderhurst in the news

  • Jan. 23rd, 2009 at 12:46 AM
richard vanderhurst

Topic: The search engine process
Date: Saturday January 31, 2009
10:00 a.m. Pacific (Log on 30 min prior)
Speaker: Richard Vanderhurst
Duration: 90 minutes
Interaction: Text / video (by invitation) 
 
  • Discover the best search engine directories
 
  • Secrets to getting your pages indexed by Google
 
  • Monitoring your page ranking

Topic: Advanced Optimization Strategies
Date: Saturday February 28, 2009
10:00 a.m. Pacific (Log on 30 min prior)
Speaker: Richard Vanderhurst
Duration: 90 minutes
Interaction: Text / video (by invitation)
 
  • Creating captivating copy

 

  • Secrets to using emotional triggers

 

  • Releasing the creative Search Optimization inside of you

http://richardvanderhurst.net/default.aspx

Richard Vanderhurst Lectures and teaches

  • Jan. 23rd, 2009 at 12:43 AM
richard vanderhurst
Search Engine Optimization is a science; it is hard, technical, detailed work that is truly understood by only a few. Richard Vanderhurst focuses specifically on how to succeed at internet marketing through website design, search engine placement, search engine marketing, submissions and most important, Google's latest page-rank algorithm.  

http://richardvanderhurst.com/default.aspx